About Us

Taste Italy! Is the modern Silk Road that provides Italian and Chinese companies with the best communication solutions to foster and develop business relationships between Italy and China, with a focus on wine industry.

Its Head Quarter, BS Business Strategies, is a Florence-based consulting firm specialised in the internationalization of Italian agribusinesses, offering expertise on European funds and policies to promote Italian agriculture products abroad.

The perfect blend of professionality, market knowledge and creativity
The best people to empower your business

Where We Are


The Fascinating and charming country of Italy, which has 20 large regions from south to the north. Each region has a high quality production. Such as  “Amarone” from northeastern Venice, “Chianti Classico” from central Tuscany, or “Taurasi” from Southern Campania....
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Taste Italy! Wine Business Conference in Wine2Wine Recently, being invited by Silvana Ballotta CEO of Business Strategies and Taste Italy! China, Wang Zuming, general vice secretary to China Alcohol Bureau, general secretary of China alcohol Bureau- Wine division and...
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When did Silvana Ballotta start to develop her interest in China? What was the reason that made Silvana Ballotta decided to set up Taste Italy! China? Is there any achievements Taste Italy! has acquired since its establishment in 2015? My interest in Asian markets has...
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The Taste Italy! Wine Academy has officially opened its door to public on March the 30th, in the hearth of Shanghai French concession, with the Class “Wine Lovers – Level I” The lucky students, lead from the expertise of the Wine Expert and Master of Blind Tastings,...
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BS Business Strategies China, proudly presents Taste Italy! Wine Academy. The comprehensive and educational courses endorsed by ISMEA (The Government Agricultural Bureau), have been designed to educate both the Chinese consumer about the world of Italian wine.

It is a one day introductory course with the focus on learning the history, viticulture, grape growing, wine making, wine service and lastly the art of wine tasting. Students are educated about well-known regions and the characteristics of the major grape varieties. And follow through with learning to taste the wines produced in these regions. At the end of the class students are tested and receive an official diploma of attendance endorsed by ISMEA.

Class Key Points: Italian Wine History, Italian Wine & Lifestyle, Grapes, vineyard, harvest, winemaking, Main Italian wine regions, Italian Wine Tasting

Our Teachers

Sam Chem

Sam Chem


Sam is recognized and established in the wine world.

His success is due to his passion and determination succeed. His accolades include; First champion of blind tasting, Qualified WSET educator, Wine Competition Judge and an active voice in the world of Chinese oenology.

Sam also regularly contributes on the subject of wine in China, sharing with Wine Lovers his experience, passion and knowledge.

  • 7 Second prize of First Chinese Blind Tasting Competition
  • 4 Championship of Yesmywine Blind Tasting Competition
  • 9Championship of Second Chinese Blind Tasting Competition
  • 12 Championship of Australia Thirsty Thursday blind tasting competition.
  • 7 Judge of the 3rd Chinese Blind Tasting Competition
  • 12 Judge of 2nd Thirsty Thursday Blind Tasting Competition
  • WSET Level 1& Level 2 educator
  • A+ Australian Wine School official educator
  • BAROSSA Wine School official Educator
  • Rioja Wine educator
  • China Blind Tasting course developer and educator
Zhao Fan (Frankie)

Zhao Fan (Frankie)


Mr. Frankie Zhao is the founder of Millevini Wine Trade Co. Ltd., and was Vice President of Wangjiu.com, and leading consultant in Chinese Wine Market, and most influential wine judge and writer.  He is invited by a rang of international wine competition as panel judge such as Concours Mondial de Bruxelles, Tempranillo al Mundo.

As a WSET Diploma holder, and member of Institute of Wines and Spirits he is organizing various wine tasting and appreciation course in Chinese Agriculture University and Beijing Agriculture College and other training facilities.

The main focus of Pro-Wine Training and Consultancy is professional training and marketing research and market approach.  The company was contracted with Italia Wine Alliance, a cross country consortium located in Sicily, Italy as the Chinese office and promote Italian wines since 2009.

Wangjiu.com is e-business company focus on super premium wines newly established in 2011.

And current activity of Mr. Frankis ZHAO is Millevini which is focused on private collectors and selective wine recommendations.

Since 2014, Frankie Zhao’s started a whole new activity that creation of new generation of nose training technology, “Touch & Sniff”.  Patented nano-technology allow to print different aromas on any surfaces leads to portable, taint-free, paper based aroma-training set.

Marketing & Communications

PR & Media relations| Editorial pitching |Press agency and media visibility| KOLs Engagement | Brand Localization

Social Media Marketing

Social Media Management | Web Marketing | E-commerce platforms pitching and set up | E-commerce platforms management

Wine Events

Event Planning, B2B, Roadshows across China|Assistance on Export Procedures and Custom Clearance for Roadshows and other Wine Events in China |Importers and Distributors Scouting

Business & Luxury Trips

Chinese Importers Incoming to Italy | Chinese Journalists Incoming to Italy | Educational Trips to Wine Regions | Business Trips for Italian Wineries to China

Wine Education

Italian Wine Academy | Three Academic Levels | Professional Wine Educators

Taste Italy! Wine Club

Attending the course provides automatic registration to the Taste Italy! Wine Club.

The Club will be an exclusive opportunity to experience Italian Lifestyle, through special activities, parties, discounts and travel.