The Taste Italy! Wine Academy has officially opened its door to public on March the 30th, in the hearth of Shanghai French concession, with the Class “Wine Lovers – Level I”

The lucky students, lead from the expertise of the Wine Expert and Master of Blind Tastings, Sam Chen, had the chance to discover more about Italian Wines, into the maze of grapes and wines.

Taste Italy! Is the only academy, officalized from the Italian Government thanks to ISMEA (Italian Agriculure Bureau) Patronage.

The one full day course enables students to achieve a first understanding of the richness and diversity of Italian wines. Several wines from the main Italian wine regions has been tasted during the five hours course. At the end of the class, thestudent’s new skills has been tasted through a 30 minutes test, and they finally received an official diploma for attending the Academy class, officialised from ISMEA.

The school mission is simple: help every wine lover learn about, appreciate, and enjoy Italian wine, and have fun doing it!

To Enroll is extremely easy, use the following QR code to discover class dates and enroll through Wechat or contact us directly at the +86 2154106659 or



Regular price : 650 RMB (all included)

Purchase before 15th April : 488RMB (all included)

Class Timing: from 10.00 am to 4.00 pm (with 1-hour lunch break)

Location: Ruijing Building, 205 Maoming South Road (near Fuxing Middle Road) floor 17th Room 01

Class Key Points:

  • Italian Wine History
  • Italian Wine & Lifestyle
  • Grapes, vineyard, harvest, winemaking
  • Main Italian wine regions
  • ItalianWine Tasting

Our Teacher

Sam Chen

Sam Chen stepped into the wine industry in 2009andby 2015, he gained already considerable recognition in the Wine field.

There has been success, fame, and self-reflection, and he have been a contestant, a runner up, many times a Champions, as well as a judge, Sam started to have the thought of contributing to the Wine world, and sharing his remarkable experience with wine lovers.

Sam personally is an advocate of blind tasting, he considers blind tasting a learning method to explore and understand the product style of various wine regions.

Sam’s dream is to develop China’s own wine evaluation system, which will enable the promotion of wine culture and wine knowledge from Chinese perspective, so that Chinese wine and wine lovers will have their voice and authority in the global wine world.


2013.7 Second prize of First Chinese Blind Tasting Competition

2014.4 Championship of Yesmywine Blind Tasting Competition

2014.9Championship of Second Chinese Blind Tasting Competition

2014.12 Championship of Australia Thirsty Thursday blind tasting competition.

2015.7 Judge of the 3rd Chinese Blind Tasting Competition

2015.12 Judge of 2nd Thirsty Thursday Blind Tasting Competiton

WSET Level 1& Level 2 educator

A+ Australian Wine School official educator

BAROSSA Wine School official Educator

Rioja Wine educator

China Blind Tasting course developer and educator